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International Public Relations and Global Communications Management (MA)

1 year (full-time) / n/a (part-time) / n/a (distance / e-Learning)

Course Aims

MA International Public Relations and Global Communications Management is a unique one year course that develops students who have the skills and techniques required to practice public relations and communications at an international level.

Special Features

Course Description

Public relations is a booming industry - even in a recession as other promotional sectors contract, PR has continued to grow year-on-year. The numbers of Public Relations Officers (PROs) now match journalists in the UK and there is a big demand for graduates who have the skills to meet the dynamic changes of this exciting and growing sector.

Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal comms.

Public relations, at its heart, is about communication between an organisation and its public(s), but  21st Century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. Gone are the days when PR was an afterthought - it is now firmly at the heart of strategic organisational planning.

Aside from gaining valuable practical skills, students are introduced to business, organisational and PR theory so that they can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.  This synthesis of theory and practice culminates in a final dissertation of 15,000 to 20,000 words where students have the opportunity to apply what they have learnt to an area of personal PR interest. This piece of advanced academic study would enable students to embark on further research in the field of international public relations if they so wish.

Course Structure

This is a full-time programme and is taught across two semesters (Autumn and Spring) from the end of September to the beginning of June. The  dissertation can be practice-based allowing students the opportunity to apply theory to the practice of communications management and public relations.

Entry Requirements

Suitable for graduates from a range of academic disciplines.

Applicants should possess a UK higher education degree of at least lower second class honours (2:2), or a non-UK qualification recognised by the University as being equivalent to this. This requirement may be waived for candidates with relevant professional qualifications or experience.

In addition, applicants whose first language is not English must obtain a British Council IELTS score of at least 7.0, or an equivalent English language qualification. However, applicants with an IELTS score of 6.5 will be considered provided they undertake and successfully complete the University’s eight-week pre-sessional English course.

Tuition Fees 2016/17

Fees quoted are for the academic session 2016/17. For programmes lasting more than one year, tuition fees for subsequent years of study are subject to an increase of no more than 4.5% per year.

  UK & EU International
Full-time £7,500 £15,000
Part-time n/a n/a
Deposit n/a Includes a £1,000 deposit. More information about our deposit policy.
Notes

Next intake: September each year

School Contact

Name: JOMEC Student Support, School of Journalism, Media and Cultural Studies  

Telephone: +44 (0)29 2087 4156 

Fax:  

Email: JomecStudentSupport@cardiff.ac.uk  

School Website: http://www.cardiff.ac.uk/journalism-media-cultural-studies/courses

More information

School of Journalism, Media and Cultural Studies

Important legal information

The programme information currently being published in Course Finder is under review and may be subject to change. The final programme information is due to be published by July 2016 and will be the definitive programme outline which the University intends to offer. Applicants are advised to check the definitive programme information after the update, to ensure that the programme meets their needs.

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