Social Science Research Methods (Business and Management Studies: Marketing and Strategy) (MSc/PgDip)
1 year (full-time) / 2 years (part-time) / n/a (distance / e-Learning)
The information below relates to the Business and Manangement Studies: Marketing and Strategy pathway of the MSc/PgDip Social Science Research Methods programme.
Special Features of the Marketing and Strategy pathway
The Management and Business Studies route through the Social Science Research Methods MSc/Diploma is suitable for two groups of people:
- Those people, especially business practitioners, who want to develop their understanding of and skills in applied research work
- Those planning to undertake a PhD on a topic pertaining to management disciplines such as human resource management, organisational behaviour, strategic management, public sector management, marketing, accounting, finance, logistics and operations management
Research training in Management and Business Studies builds on the internationally recognised research carried out by academic staff within Cardiff Business School. Students benefit from specialist expertise in management research as well as from the broad research profile of the School and links with wider Cardiff University research and the SSRM.
Description of the Marketing and Strategy pathway
In order to have a meaningful contact with research being conducted by the staff in Cardiff Business School, students are linked to one or more academic sections. Students will be supervised by academic staff with considerable expertise in their chosen fields. These staff members are actively involved in disseminating research via publications in academic and practitioner journals, books and presentations to conferences. Many staff members are involved in editing or reviewing for scholarly management journals.
For the taught component, students will be required to complete six 20-credit modules (5 core research modules and 1 pathway module – focusing on research in HRM. In all modules students have the opportunity to engage with literature and research relevant to their pathway (Business and Management Studies: Marketing and Strategy).
|Conducting Research in Marketing and Strategy – an Overview of Theories, Methods and Issues||Spring: For SSRM students on the Management and Business – Marketing and Strategy Pathway.|
|Foundations in Social Research||Autumn term: The module introduces philosophical/theoretical concepts alongside practical issues of research method choice and design.|
|Qualitative Research Methods||Autumn & Spring: This main aim of the module is to provide knowledge, training and practice in the collection, analysis and representation of qualitative data.|
|Quantitative Research Methods||Autumn & Spring: This module introduces students to the systematic collection and analysis of quantitative data, including a broad range of commonly used statistical techniques.|
|Research Applications||Spring term: This module critically explores the various applications of research to different settings. Students tailor their learning by selecting from a menu of options.|
|Core Competencies for Postgraduate Social Scientists||Autumn & Spring: This module introduces students to essential postgraduate social science survival skills. The module ends with an end-of-year Student Conference.|
Timetables for the 2013/14 session are available to download:
The dissertation in the Marketing and Strategy pathway
On successful completion of the taught component, students prepare a dissertation (of a maximum 20,000 words) to be submitted by mid-September. The 60-credit dissertation component requires independent study. Dissertation topics are chosen by the students in agreement with their supervisors.
Recent Business and Management Studies: Marketing and Strategy pathway theses titles include:
- Deviant consumers
- Mid-level marketing managers
- Inter-organisational marketing relationships
Entry Requirements for the Marketing and Strategy pathway
A good first degree or a recognised equivalent qualification. Non-graduates will be considered if they can demonstrate, through some recent and relevant professional experience, that they have the ability to undertake the course.
This course is suitable for graduates in social science and cognate disciplines including sociology, politics, critical psychology, education, social policy and social work, criminology, management and business studies, history, area studies, geography, pedagogy, public administration, industrial and employee relations, and law.
Note: International students pursuing part-time programmes of study are not eligible for Tier 4 (General Student) visas and must have alternative leave to remain in the UK if they intend to study at the University in person.
Next intake: September each year
Name: SSRM Administrator Contact
Telephone: +44 (0)29 2087 0284 / +44 (0)29 2087 5178