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Masters Excellence Scholarshipsup to £500,000 in tuition fee discounts available

Digital Media and Society (MA)

1 year (Full-time) / n/a (Part-time) / n/a (Distance / E-Learning)

Course Aims

Course Description

The digitization of media and the emergence of new digital communication platforms have had significant impacts on our communication practices, our place and activities in a mediatized environment, and thus our role as citizens. They have disrupted established business models, social practices and power relations, and have facilitated the emergence of new norms and value systems. Audiences are shifting, transforming into producers and challenging the roles of traditional information brokers; journalist practices and media organisations are changing; values of openness and sharing infuse knowledge production; peer production challenges established industries; classic notions of privacy and freedom of expression are affected; new stakeholders influence policy; and interaction and participation become the norm (and their management a key skill). At the same time, new commercial empires are emerging, data collection and analysis by both businesses and governments are expanding, and the control of both information content and networked infrastructure becomes ever more important for social, political and economic strategies.

This course provides students with a thorough understanding of these current transformations and with the analytical skills to investigate digital media in the context of social, political and economic change. Two methodological modules provide students with the skills to conduct research in any area of media and communication studies, and three core thematic modules offer thorough insights into current developments in digital communication. Further, students select two optional modules in their fields of interest and they get the chance to develop their own research project for their dissertation.

The MA draws on the strength and diversity of Cardiff’s staff, giving students a unique opportunity to work with academics whose research is at the cutting edge of exploring how media are changing in a dynamic global communications environment.

Course Structure

First Semester:

Second Semester:

Each module combines lectures with interactive seminar components and provides starting-points for independent study by the student. Course projects, including various module assignments, will allow students to apply this knowledge to current developments in the field of digital media. Student will work with their assigned dissertation supervisors throughout the year on their specific dissertation research.

Skills Acquired

Students will acquire a broad range of research skills that are applicable for academic study as well as in other professions, including skills in content and discourse analysis, social network analysis, interviews and focus groups, and in relevant digital analytical tools. They will develop competence in advanced library searches and information retrieval, proficiency in both verbal and written modes of communication, and confidence in developing an engaged point of view and argument. They will develop conformity with professional protocols of presentation and analysis.

Career Prospects

As an academic course focusing on critical analysis, the MA Digital Media and Society equips students to conduct postgraduate research and prepares them for careers in research institutions, both at university and other public or private institutions. However it also provides necessary knowledge for employment in the media sector, regulatory institutions, civil society and business organisations and for leading roles on current issues such as social media campaigns, internet policy, digital rights, digital journalism, and creative industries.


Two grants are available to provide a contribution to the fee payment:

For more information please visit the JOMEC website.

Entry Requirements

Applicants will normally be expected to hold a UK higher education degree of lower second class Honours or above, or a qualification recognised by the University as equivalent. This requirement may be waived for students with appropriate alternative qualifications.

Applications must include a personal statement that outlines the applicant’s reasons for applying, and at least one reference letter from a previous tutor or person in charge of a past professional experience.

In addition, applicants whose first language is not English must obtain a British Council IELTS score of at least 7.0 (with a minimum subscore of 6.0 in each component), or an equivalent English language qualification. However, applicants with an IELTS score of 6.5 (with a minimum subscore of 6.0 in each component) will be considered provided they undertake and successfully complete the University’s eight-week pre-sessional English course. This requirement may be waived if the applicant can furnish sufficient evidence that they are suitably proficient in the use of English.

Cardiff University Masters Excellence Scheme

This course is included in the Masters Excellence Scholarship 2015 (Pathway to PhD) scheme. If you are looking at applying for a Masters degree with the intention of going on to study at PhD level then you are eligible to apply for this scholarship. The application will ask you to consider your research area and future sources of funding.  It is recognised, however, that in making this application there is not a commitment to undertake further study, or to undertake further studies at Cardiff University.  Similarly, in making an award, Cardiff University is not committing to making an offer for further study or for a further award.

Tuition Fees:

  • UK & EU Full Time Fees: (Payable annually and those stated are for 2015/16 unless otherwise stated below).
  • International Full Time Fees: (Payable annually and those stated are for 2015/16 unless otherwise stated below).

Next intake: September each year

School Contact

Name: Mr Huw Thomas (Administrative contact) 

Telephone: +44 (0)29 2087 4786 



School Website:

School Contact

Name: Dr Arne Hintz (Academic contact) 

Telephone: +44 (0)29 2087 6281  



More information

School of Journalism, Media and Cultural Studies